Careers

Marketing Specialist (Full-Time / Hybrid)

📍 Toronto, ON

 

About Alloro

Alloro was born from a journey of climbing and a rediscovery of how to breathe again.

We are a Toronto-based candle and home fragrance brand inspired by nature, slow living, and emotional well-being. Rooted in the spirit of mountains and stillness, Alloro creates products that invite people to pause, reconnect, and return to themselves.

More than a fragrance brand, Alloro is a reminder that you can chase your dreams and still deserve healing along the way.

We are looking for a Marketing Specialist who can help us grow thoughtfully, tell meaningful stories, and build a brand that resonates deeply with people.

 

The Opportunity

This role offers the opportunity to contribute meaningfully to Alloro’s brand growth from an early stage.

You will support brand building through a combination of creative storytelling and structured marketing execution. Your work will span campaign ideation and execution, social media content development, and performance analysis, helping translate brand vision into measurable growth.

This role is primarily hybrid, with flexibility for remote work, while also involving occasional in-person collaboration, content creation, and support at local markets or pop-up events.

 

Key Responsibilities

Brand and Content Marketing

Create engaging content for official social media platforms, including Instagram, TikTok, website, and email channels
Translate Alloro’s philosophy into clear and consistent brand messaging
Support product launches with storytelling-driven campaigns
Maintain visual and tone consistency across all platforms

Digital Marketing and Campaign Execution

Support the planning and execution of integrated marketing campaigns
Assist in managing paid advertising across platforms such as Google
Coordinate campaign timelines and ensure smooth execution
Support influencer collaborations and brand partnerships

Data Analysis and Performance Optimization

Track campaign performance including engagement, conversion rates, and return on ad spend
Analyze customer behavior and identify opportunities for improvement
Conduct post-campaign analysis and provide actionable insights
Build simple reports or dashboards to monitor key performance indicators

E-commerce and Website Support

Assist with website updates and content management
Optimize product pages to improve conversion and user experience
Support seasonal campaigns and promotional activities

Market Research and Growth Insights

Monitor industry trends in lifestyle, home fragrance, and wellness
Analyze competitors and identify opportunities for differentiation
Support the development of marketing strategies based on insights

Offline Events and Brand Experience

Support brand presence at local markets, pop-ups, and community events when needed
Assist with on-site setup, customer interaction, and content capture
Help translate offline experiences into online storytelling content

Who You Are

You combine creativity with analytical thinking and care about both brand and performance
You are detail-oriented and able to manage multiple priorities
You are comfortable working in a fast-paced and evolving environment
You have a strong interest in lifestyle branding and consumer behavior
You communicate clearly and work well with others

Qualifications

Two to three years of experience in marketing, digital marketing, or e-commerce
A degree in Marketing, Business, or a related field
Experience with social media content creation and campaign execution
Familiarity with campaign performance tracking tools such as Excel or Google Analytics
Strong writing and storytelling skills

Experience with Canva, Adobe, or similar design tools is preferred
Experience with website content management systems is an asset

 

Why Join Alloro

You will be part of building a thoughtful and emotionally driven brand
You will have direct impact on brand direction and growth
You will work in a flexible and supportive environment
You will have room to grow as the brand expands

 

Compensation and Benefits

Competitive salary based on experience
Flexible and hybrid work arrangement
Employee discounts on Alloro products
Growth opportunities within the company

 

How to Apply

Please send your resume to info@alloros.com